It was great to see Nurture Lakeland and our Visitor Payback Scheme get a mention this week in the Government's White Paper on the Natural Environment, 'The Natural Choice: securing the value of nature'.
It reminds me of how willing people are to put something back into looking after the landscapes we all enjoy so much.
I am very fortunate to live in the Lake District amidst some of the most spectacular scenery in England and every time I head out on one my favourite local walks above Ullswater Lake, i am reminded of just how much the mountains give back to me. The peace and quiet, excercise and fresh air and a chance to recharge my batteries. And not only this, but also, clean water, timber, tasty food, and a good wage to mention but a few of the daily benefits.
A recent survey about why people visit the Lake District National Park indicated that around 97% of people come here for the scenery and the hill walking. No suprises there i guess, but how many i wonder ever reflect on the true cost of such incredible beauty and the behind the scenes efforts to keep it this way.

Our Visitor Payback Scheme helps people to put a little bit back by adding an extra pound or two to their accommodation bill if staying in the area or sticking an extra 10 or 20p onto a ticket for a Visitor Attraction.

In the last 15 years this simple scheme has put almost £2million back into conservation in the Lake District and Cumbria helping to keep the area healthy and beautiful.

Not only does Visitor Payback raise much needed cash for conservation, but it helps our visitors to understand that the landscapes need that little bit of tlc if they are going to stay this way forever.

If you want to find out which businesses in the Lake District and Cumbria are participating in Visitor Payback have a look at our Green Business Directory or to find out more about setting up a Visitor Payback Schem in your area go to 'What do we do' or get in touch